
It was a big weekend at the box office as 3-D animated movie, Monsters vs. Aliens enjoyed the biggest opening weekend of the year so far. Horror film, The Haunting in Connecticut got off to an amazing start, coming in 2nd, while the final new release of the weekend, action flick, 12 Rounds, stumbled out of the gates, landing in 7th place.
Despite opening in early Spring as opposed to the more family friendly Summer season, Monsters vs. Aliens opened in first place with a robust $58.2M, exactly as I predicted. The opening was right in line with this past summers, Kung Fu Panda, which opened just north of $60M. M vs. A was able to reach $58M with the help of higher ticket prices for 3-D venues. The 3-D theatres accounted for about $25M of the overall weekend take, which is pretty impressive when you consider that Monsters opened in 4100 theatres of which only 1550 were 3-D. Monsters vs. Aliens now stands as the third best opening in the month of March ever behind 300 ($70.9M) and Ice Age: The Meltdown ($68M). With little competition on the horizon and kids off from school for Easter vacation soon, M vs. A should have a nice hold on the marketplace and continue to dominate at the box office. Monsters vs. Aliens should end up with about $180M when all is said and done.
Opening strong in second place was PG-13 horror entry, The Haunting in Connecticut, with $23M, way above my $18M prediction. The Haunting is now distributor Lionsgate’s best horror opening ever behind the Saw franchise. The Haunting in Connecticut opened to $9.6M on Friday but was down over 50% on Sunday grossing only $4.7M. This would mean that a big drop is in order for this coming weekend, I’d say about 65%.
Professional wrestler John Cena’s second action movie, 12 Rounds, opened poorly in 7th place with only $5.3M right in line with my $5.5M projection. This is another box office dud for producer World Wrestling Entertainment and its star. I guess they should stick to what they do best… wrestling. A no brainer really.
Among holdovers, audiences continue to want to watch Nicolas Cage save the world. His latest action thriller, Knowing, fell a reasonable 40% to gross another $14.7M. Knowing performed even better than I thought it would in its second frame… I thought it would drop about 45%. Bromantic comedy, I Love You, Man enjoyed a great hold, dipping only 29%, to collect another $12.6M, pretty close to my $11.8M forecast. To see how the rest of my predictions fared, check out the chart below.
|
RANK
|
TITLE
|
MARCH 27-29
|
MARCH 20-22
|
% CHANGE
|
# OF THEATRES
|
# OF WEEKS
|
TOTAL
|
BILL SAID
|
|
1
|
Monsters vs. Aliens
|
$58.2M
|
N/A
|
N/A
|
4104
|
1
|
$58.2M
|
$58M
|
|
2
|
The Haunting in Connecticut
|
$23M
|
N/A
|
N/A
|
2732
|
1
|
$23M
|
$18M
|
|
3
|
Knowing
|
$14.7M
|
$24.6M
|
-40%
|
3337
|
2
|
$46.2M
|
$13.4M -45%
|
|
4
|
I Love You, Man
|
$12.6M
|
$17.8M
|
-29%
|
2717
|
2
|
$37M
|
$11.8M -35%
|
|
5
|
Duplicity
|
$7.6M
|
$14M
|
-46%
|
2579
|
2
|
$25.6M
|
$8.4M -40%
|
|
6
|
Race to Witch Mountain
|
$5.6M
|
$12.8M
|
-56%
|
3268
|
3
|
$53.3M
|
$5.8M -55%
|
|
7
|
12 Rounds
|
$5.3M
|
N/A
|
N/A
|
2331
|
1
|
$5.3M
|
$5.5M
|
|
8
|
Watchmen
|
$2.8M
|
$6.8M
|
-60%
|
2010
|
4
|
$103M
|
$3.1M -55%
|
|
9
|
Taken
|
$2.7M
|
$4M
|
-34%
|
1961
|
9
|
$137M
|
$2.5M -35%
|
|
10
|
The Last House on the Left
|
$2.6M
|
$5.8M
|
-55%
|
3
|
3
|
$28.5M
|
$2.6M -55%
|