Buddy action comedy, Cop Out starring Bruce Willis and Tracy Morgan got off to a solid start this weekend collecting $18.2M, slightly higher than my $16.5M prediction. This is the first film to be directed by Kevin Smith that he didn’t also write and it seems to have paid off as it is now the best opening of his career. Take a look.
|
RANK
|
RELEASE DATE
|
TITLE
|
OPENING
|
|
1
|
2/26/10
|
Cop Out
|
$18.2M
|
|
2
|
8/24/01
|
Jay and Silent Bob Strike Back
|
$11.0M
|
|
3
|
10/31/08
|
Zack and Miri Make a Porno
|
$10.07M
|
|
4
|
7/21/06
|
Clerks II
|
$10.06M
|
|
5
|
11/12/99
|
Dogma
|
$8.7M
|
Audiences ignored the films disastrous reviews but Cop Out is going to suffer in the weeks ahead because of them. Look for a big decline this weekend of about 60%. Cop Out should collect about $40M during the Popcorn Period*.
Horror remake The Crazies also performed slightly better than I thought it would, debuting with $16.1M, slightly north of my $14M prediction. The film has been receiving solid reviews but it will still have a pretty big drop in store for it this weekend as horror films don’t tend to hold very well after they debut. The Crazies should pull in between $35M-$40M during the Popcorn Period.
Anchored by solid reviews and top tier talent, Shutter Island drifted off 45% to collect another $22.6M. This was right in line with my forecast of a 47% drop. The film has grossed $75.5M in 10 days and is headed to a 4 week total of approximately $105M.
This weekend also marked the first time any domestic blockbuster has reached $700M. Avatar passed this benchmark in its 72nd day in release. The films total now stands at $706.6M after 11 weeks. The biggest film of all time will be in for a substantial drop this weekend when it loses most of its 3-D screens to Alice in Wonderland.
To see how the rest of the top 10 shaped up and how my other predictions for the weekend fared, check out the chart below.
Be sure to come back Thursday for my predictions for this weekend’s new releases Alice in Wonderland and Brooklyn’s Finest.
Follow me on
Twitter for box office updates throughout the week.
|
RANK
|
TITLE
|
FEBRUARY 26-28
|
FEBRUARY 19-21
|
% CHANGE
|
# OF THEATRES/
AVERAGE
|
# OF WEEKS
|
TOTAL
|
BILL SAID
|
|
1
|
Shutter Island
|
$22.6M
|
$41.1M
|
-45%
|
3003
$7.5K per screen
|
2
|
$75.5M
|
$21.8M
-47%
|
|
2
|
Cop Out
|
$18.2M
|
New
|
New
|
3150
$5.8K per screen
|
1
|
$18.2M
|
$16.5M
|
|
3
|
The Crazies
|
$16.1M
|
New
|
New
|
2477
$6.5K per screen
|
1
|
$16.1M
|
$14.0M
|
|
4
|
Avatar
|
$13.7M
|
$16.2M
|
-16%
|
2456
$5.6K per screen
|
11
|
$706.6M
|
$12.2M
-25%
|
|
5
|
Percy Jackson & the Olympians
|
$9.6M
|
$15.3M
|
-37%
|
3302
$2.9K per screen
|
3
|
$71.0M
|
$9.2M
-40%
|
|
6
|
Valentine’s Day
|
$9.1M
|
$16.7M
|
-46%
|
3578
$2.5K per screen
|
3
|
$99.9M
|
$8.7M
-48%
|
|
7
|
Dear John
|
$4.8M
|
$7.1M
|
-33%
|
3006
$1.6K per screen
|
4
|
$72.4M
|
$3.9M
-45%
|
|
8
|
The Wolfman
|
$4.3M
|
$9.9M
|
-57%
|
3043
$1.4K per screen
|
3
|
$57.4M
|
$4.4M
-55%
|
|
9
|
The Tooth Fairy
|
$3.5M
|
$4.4M
|
-21%
|
2249
$1.5K per screen
|
6
|
$53.9M
|
$3.0M
-30%
|
|
10
|
Crazy Heart
|
$2.5M
|
$2.9M
|
-14%
|
1148
$2.2K per screen
|
11
|
$25.1M
|
$2.2M
-25%
|
*The Popcorn Period – The settlement date for all movie contracts takes place approximately four weeks after a film has been released in theatres. It is during these 4 weeks that a film will collect money at the box office. If a film makes $50M at the box office during these 4 weeks, the contract will cash out at $50. I refer to this time frame as the Popcorn Period.