
BOX OFFICE RESULTS FOR THE WEEKEND OF MARCH 12-14
Tim Burton’s Alice in Wonderland continued to dominate the box office this weekend despite four new films entering the marketplace. In fact, Wonderland made more money on Friday ($17.3M) than the new releases made over the entire weekend. Green Zone proved once again that audiences do not want to pay to see films about Iraq. She’s Out of My League proved that star Jay Baruchel is no Jason Segel. Remember Me proved that Robert Pattinson will not be remembered after The Twilight Saga is over and done with and finally Our Family Wedding proved that urban comedies only make money when Tyler Perry’s name appears in the credits. Take a look.
Political action thriller Green Zone reunited Matt Damon with the director of the last two Bourne films, Paul Greengrass but the duo were unable to achieve even close to the box office success of those films. Green Zone finished in second place for the weekend with a disappointing $14.3M. This was lower than my $16M prediction. The film should finish the Popcorn Period* with about $42M.
Raunchy rom-com She’s Out of My League starring Jay Baruchel had a decent debut in third place, collecting $9.8M. This was slightly lower than my $12M forecast and most industry expectations. Nonetheless, League performed fairly well considering the lack of star power and the overall crowded nature of the marketplace. The film should earn about $28M during the Popcorn Period.
Just like Megan Fox found out with Jennifer’s Body last year, Robert Pattinson learned that his fan base will not follow him outside of the confines of his hit franchise. The brooding Twilight star managed only an $8.1M debut with his romantic drama Remember Me and this may be cause for concern for the young star once Twilight is finished and done with. This was even lower than my $10M prediction. Worse yet, after a mild debut of $3.6M on Friday, the grosses actually fell 20% on Saturday and another 37% on Sunday. A Saturday drop is a very rare occurrence at the box office and does not bode well for Remember Me’s future legs. The film will be all but forgotten by this weekend and will be lucky to collect $17M during the Popcorn Period.
Our Family Wedding starring America Ferrera and Forest Whitaker came in seventh for the weekend with a decent take of $7.6M, on target with my $8M call. The film premiered in fewer theatres than the other new releases and actually came close to matching Green Zone’s per screen average. If you look at it’s per screen average, Our Family Wedding finished in third place for the frame. The film should collect about $25M by the end of the Popcorn Period.
Audiences continued to fall down the rabbit hole this weekend allowing Alice in Wonderland to dominate the charts for the second week in a row. The Mad Hatter and friends collected another $62.7M for a slim decline of 46%. This was close to my call for a 49% drop. The films total stands at $209.3M after 10 days. Wonderland will probably continue on as the #1 film next weekend despite competition from three new films. The following weekend Alice will give up many of its 3-D screens to How to Train Your Dragon and will be in for a steep decline. Look for Wonderland to collect about $290M by the end of the Popcorn Period.
To see how the rest of the top 10 shaped up and how my other predictions for the weekend fared, check out the chart below.
Be sure to come back Thursday for my predictions for this weekend’s new releases The Bounty Hunter, Repo Men and Diary of a Wimpy Kid.
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|
RANK
|
TITLE
|
MARCH
12-14
|
MARCH
5-7
|
% CHANGE
|
# OF THEATRES/
AVERAGE
|
# OF WEEKS
|
TOTAL
|
BILL SAID
|
|
1
|
Alice in Wonderland
|
$62.7M
|
$116.1M
|
-46%
|
3728
$16.8K per screen
|
2
|
$209.3M
|
$59.2M
-49%
|
|
2
|
Green Zone
|
$14.3M
|
New
|
New
|
3003
$4.8K per screen
|
1
|
$14.3M
|
$16.0M
|
|
3
|
She’s Out of My League
|
$9.8M
|
New
|
New
|
2956
$3.3K per screen
|
1
|
$9.8M
|
$12.0M
|
|
4
|
Shutter Island
|
$8.1M
|
$13.2M
|
-39%
|
3356
$2.4K per screen
|
4
|
$108.0M
|
$7.9M
-40%
|
|
5
|
Remember Me
|
$8.08M
|
New
|
New
|
2212
$3.7K per screen
|
1
|
$8.1M
|
$9.0M
|
|
6
|
Our Family Wedding
|
$7.6M
|
New
|
New
|
1605
$4.7K per screen
|
1
|
$7.6M
|
$8.0M
|
|
7
|
Avatar
|
$6.5M
|
$8.1M
|
-20%
|
1718
$3.8K per screen
|
13
|
$730.3M
|
$5.9M
-27%
|
|
8
|
Brooklyn’s Finest
|
$4.5M
|
$13.4M
|
-67%
|
1939
$2.3K per screen
|
2
|
$21.5M
|
$6.0M
-55%
|
|
9
|
Cop Out
|
$4.3M
|
$9.3M
|
-54%
|
2882
$1.5K per screen
|
3
|
$39.5M
|
$4.4M
-53%
|
|
10
|
The Crazies
|
$3.7M
|
$7.1M
|
-48%
|
2359
$1.5K per screen
|
3
|
$33.4M
|
$3.5M
-50%
|
*The Popcorn Period – The settlement date for all movie contracts takes place approximately four weeks after a film has been released in theatres. It is during these 4 weeks that a film will collect money at the box office. If a film makes $50M at the box office during these 4 weeks, the contract will cash out at $50. I refer to this time frame as the Popcorn Period.